Our Friends Need Your Help!

Our friends need your help! Do we have your ears? If so, here’s the low down: Pedal Power is a Richmond, VA based group that is committed to educating the community on the many alternatives available to consumers for our sustainability. Beyond events, Pedal Power seeks to demonstrate simple steps we can all take to reduce energy consumption and have a positive impact on the environment.

What they do: Pedal Power organizes and participates in events where people ride bikes on stationary trainers and help generate power for the event. Kind of like a wind turbine, but without the wind. Their goal is to get people to feel how much energy it takes to make electricity and make the connection to use less. Get the picture?

Your Mission: Not happy with their name, Pedal Power has decided that it’s time for a new one. And that’s where you come in. We need you to help develop a better name for this great organization so that everyone, not just cyclists, begin to understand how much energy is needed to create the electricity we all use.  We want the new name to better convey our core mission of raising awareness about energy conservation. Email your idea to contest@ellwoodthompsons.com.  All entries will be submitted to Pedal Power who will make the final decision. One winner will receive a custom jersey, CamelBak water bottle and the knowledge of knowing they’re helping to save the environment.

For more information on Pedal Power, just visit their website.

Translating the World’s Best Bikeways

From the Netherlands to America: Translating the World’s Best Bikeway Designs from Streetfilms on Vimeo.

The Netherlands is widely recognized for having the highest cycling rates in the world. What’s not so well known is that the Dutch don’t bike so much because cycling is in their DNA. They do it because after the country started down the path toward car dependence, they made a conscious decision to change course. After many decades of deliberate policy to invest in cycling as a mode of transportation, the Netherlands has the most advanced bike infrastructure you’ll ever see.

Citizen Bike Winner!

We want to congratulate Richmonder, Jason Sullivan, a graphic designer for winning the Nature’s Path Citizen folding bike. Keep an eye out for Jason as he zips around town.

Jason, who happens to be a bike advocate says, “Bike-riding is contagious, so the best thing that anyone can do to promote cycling in Richmond (or any city) is just to ride. You don’t need spandex or any fancy equipment, all you need is a bike, and you’re ready to go! The more people we have out there riding in regular clothes running errands, riding to the grocery store, the pharmacy, commuting to work, etc., then the more ubiquitous bikes will be, motorist and lawmakers can no longer ignore us, streets will become safer, and infrastructure will be improved.”