12 days per year.  12 local non-profits.  5% of one day’s sales given to great groups doing great things.

To directly give back to the community, that supports our mission, values and the livelihoods of dozens of employees, 12 days per year we donate 5% of one day’s sales to a local, non-profit organization.  Volunteers from these local non-profits join our staff members to help bag groceries, do carry-outs, and speak with customers about their organizations. These local non-profits spread the word to friends and neighbors about their 5% Day and invite them to support through their patronage. 5% days are a fantastic way to spread the word about your local non-profit and to fundraise in a friendly environment.

5% Percent Program: Program Flyer | Application

Our 2014 scheduled 5% Days are: 

Sunday, January 19th  |  Sunday, February 16th  | Sunday, March 16th | Sunday, April 20th  |  Sunday, May 18th  | Sunday, June 15th  |  Sunday, July 20th | Sunday, August 17th  |  Sunday, September 21st  |  Sunday, October 19th | Sunday, November 16th  | Sunday, December 21st

Some of our past 5% Day partnerships:

Maymont's DNS

Maymont’s Dooley Noted Society / March 2014

Amount Raised: $3,353.49

The Dooley Noted Society is Maymont’s young professionals group with a mission to cultivate support for Maymont through volunteer, social and fundraising activities.




FETCH-a-Cure 5Day

FETCH-a-Cure / February 2014

Amount Raised: $2,763.94

FETCH a Cure is a non-profit organization determined to improve quality of life by connecting people and pets through accessible, compassionate treatment and education. Their vision is simple: A community where no one is denied a choice for their pet due to lack of options, education or funding.



JRA 5Percent Day

James River Association / January 2014

Amount Raised: $2,509.13

The mission of the James River Association is to be guardian of the James River. They provide a voice for the river and take action to promote conservation and responsible stewardship of its natural resources. They achieve these goals through ourcore programs: Watershed Restoration; Education, Outreach; River Advocacy; and their Riverkeeper program.


Mary Mumford 5Day

Mary Munford Elementary / December 2013

Amount Raised: $1,728.35

Mary Munford Elementary School is a wonderful place for students from diverse backgrounds to grow educationally and have a meaningful school experience that build academic and social skills and develop a love of learning that will stay with them into their adult lives. In addition to our outstanding academic programs, we have a strong focus on the fine and performing arts, enrichment opportunities and athletics. Our curriculum and extra-curricular offerings are second to none.


KVB 5DayKeep Virginia Beautiful / November 2013

Amount Raised: $2,420.14

MISSION: To engage and unite Virginians to improve our natural and scenic environment.  Their goals include becoming the leading statewide voice, providing a framework for improved communication and collaboration, cultivating and supporting sustainable programs, and engaging citizens by linking them to volunteer opportunities and information about 5 impact areas:  Litter PreventionRecyclingWaste ReductionBeautification, and Education.


Richmond MORE 5

Richmond MORE / September 2013

Amount Raised: $2,504.53

Richmond Mid-Atlantic Off Road Enthusiasts (RA-MORE) is the unified voice for mountain biking in the Greater Richmond Virginia area.

MISSION: Richmond-MORE is committed to environmentally sound and socially responsible mountain biking, facilitating recreational trail cycling, educating about the sport of mountain biking, maintaining local trails, and advocating for increased multi-user trail access.



FRIENDS Association For Children / August 2013

Amount Raised: $2,473.00

Friends Association for Children is a non-profit child and family agency that has served the Central Virginia community for over 140 years. Friends began in 1871 as an orphanage in historic Jackson Ward. Today, it operates two multi-service child development centers in Richmond.


Tricycle Gardens 5 percent dayTricycle Gardens / June 2013

Amount Raised: $2,377.00

Tricycle Gardens is a grassroots, environmental nonprofit organization focused on bringing agriculture, nutrition education and healthy food access to the urban core of Richmond, Virginia. The goal of Tricycle Gardens is to transform abandoned, overgrown urban lots into sources of food and opportunities for economic development in low income neighborhoods.

Children’s Hospital Foundation / April 2013

Amount Raised: $2,879.03

Children’s Hospital Foundation is dedicated to funding and advocating for pediatric initiatives that improve the status of health care and the quality of life for children in our region. The Foundation provides support for the programs and initiatives of Children’s Hospital of Richmond at VCU and the children it serves each year, as well as other pediatric health care programs in the community.


Higher Achievement Richmond / February 2013

Amount Raised: $2,567.35

Higher Achievement closes the opportunity gap during the pivotal middle school years. By leveraging the power of communities, Higher Achievement’s proven model provides a rigorous year-round learning environment, caring role models, and a culture of high expectations, resulting in college-bound scholars with the character, confidence, and skills to succeed.


SCAN / November 2012

Amount Raised: $2,766.73

SCAN’s mission is to prevent and treat child abuse and neglect throughout the Greater Richmond area by protecting children, promoting positive parenting, strengthening families and creating a community that values and cares for its children.  SCAN was founded in 1991 to prevent and treat child abuse and neglect in the City of Richmond and the surrounding counties of Chesterfield, Colonial Heights, Hanover, Henrico, Hopewell, Louisa, Petersburg, Powhatan and Prince George.


Fetch A Cure / October 2012

Amount Raised: $2,596.17

Fetch A Cure is determined to improve the quality of life by connecting people and pets through accessible, compassionate treatment and education.  Through outreach events, campaigns and fundraisers, FETCH is working to promote the need to help pets live long, healthy lives. FETCH continually works to raise awareness and further education about pet cancer prevention, detection and treatment and senior care and aging issues.

James River Association / July 2012

Amount Raised: $2,416.35

The James River Association strives to provide a voice for the River on important policy issues. Through advocacy at the citizen, local, state and federal levels, JRA works to ensure the health of the James River.


First Book of Greater Richmond /  March 25th, 2012

Amount Raised: $2,500.56

First Book provides new books to children in need. Addressing one of the most important factors affecting literacy – access to books. An innovative leader in social enterprise, each year First Book distributes millions of free and low-cost books to disadvantaged children and the programs that serve them.


Richmond Peace Education Center / May 2011

Amount Raised: $2,370.76

The Richmond Peace Education Center works for a just and peaceful community by promoting non-violence locally and globally.



In addition to 5% days, Ellwood Thompson’s employees are constantly volunteering for local food banks and James River clean ups.