The FDA Is Accused Of Failing To Protect Children From The Dangers Of Food Coloring

Coloring food with artificial dyes is a long time practice of food manufacturers to make their food products more appealing to consumers.  Children are especially targeted with bright color foods to increase their desire for unhealthy food products.

Recently, the nonprofit Center for Science in the Public Interest (CSPI), released a report that accuses The Food and Drug Administration (FDA) for “failing to protect children” from the disturbing behavioral problems caused by artificial food dyes. Even though evidence of the dangers to children from artificial food dyes has continued to mount since 2011, the CSPI says the FDA’s continued inaction is disturbing.  Since the 1970s, researchers has been studying the potential link of artificial food coloring to the rise in rates of attention deficit hyperactivity disorder (ADHD) in children.

Colorful bonbons

In contrast, since 2010, the European Union has require warning labels for various food dyes.  Certain studies indicate that children are eating very significant amounts of food dyes in their daily diets.  A recent study conducted by Dr. Ameena Batada of the University of North Carolina and the CSPI found that more than 90% of child-oriented candies, fruit-flavored snacks, and drink mixes and powders are artificially colored. It also showed that a majority of child-oriented foods made by such companies as Kraft, PepsiCo, and General Mills are dyed with artificial colors.

The CSPI’s report, titled Seeing Red, says in order to protect children, the FDA should:

(1)  Ban synthetic dyes in foods and beverages since they do not meet the legal safety standard. Companies that wish to use a synthetic dye in food must submit convincing evidence showing that the dye is safe and does not cause adverse behavior.

(2)  As an interim measure, require warning labels on dyed foods stating:

“WARNING: This food contains synthetic food colorings that may impair the behavior of some children.”

(3) Update information on the FDA website and in other materials to accurately inform the public that food dyes can impair the behavior of some children.

PARENTS AND CHILD CARE PROVIDERS !!!!   Take precautions to avoid feeding children any food products containing artificial food dyes.  READ FOOD PRODUCT LABELS CLOSELY.   Read food product labels closely to see if any artificial colors or artificial dyes are listed.  Avoid products containing artificial food colors and dyes whenever possible.


Ellwood's New Omega Oatmeal

If you’ve been looking for a little more substance in your breakfast, look no further. Come by Ellwood’s before 11:00am to fill up on our delicious breakfast bar. When you’re there, make sure to try our new Omega Oatmeal, a house-made concoction of organic steel cut oats, groats, organic soy milk, chia seeds, hemp seeds, and buckwheat seeds. It’s packed full of nutrient rich superfoods that will last as along as you do!

Barebar takes the win!

Last month we asked you, our costumers, to vote on the name of our new health bar. With four names to choose from and after counting hundreds of votes, the victor went to Barebar with Terrabar as a close second. Keep an eye out for these bars on our shelves soon, thanks for voting!

Vote For The Bar!

We know the importance of healthy food on the go. Being able to grab something that’s nutritionally dense, filling, and still tastes good when you’re in a rush is a convenience we can easily forget about. We’re always in search of the perfect food bar, something that can fill the void of specific diets and like we said, tastes good. Thus, we’ve decided to create our own foo bar. A bar that’s filled with organic ingredients, packed with nutrition, and tastes great! The only catch is that we’re not sure what to call it, and that’s where we need your help!

Here’s all you have to do:

1. If you’re in the store, visit the customer service desk and fill out a voter ballot. If you’d like to vote from the comfort of your computer, email your choice from the above choices to with the subject line “Vote For The Bar“. Please make sure to include your name and zip code in the body, along with your vote.

2. After the voting period is over, we’ll be selecting 5 random people that will receive a $5.00 gift card to the store just for voting!

An Ode To Food Poetry Contest

Ahhh, food. What a profound love we have for it! Show us YOUR love by submitting a poem about the dish or food of your choice. It’s that simple! You’ll be entered to win a box of chocolates and a flower arrangement to give to that special someone or keep for yourself.

To Enter: Simply drop your poem off with your name, phone, age, and email address at our customer service desk or email your poem with “Love Poem Contest” as the subject line to

Limit one entry per person, deadline for entry is Monday, February 11th. Gifts are chosen by Ellwood Thompson’s Local Market. All entries must be original content.

Say Hello To Matcha!

Say hello to our new little green friend, Matcha! Matcha, in Layman’s terms, is green tea, but with roughly 10 times the beneficial factors, and that’s saying a lot! The health benefits of matcha tea exceed those of traditional green tea due to the fact that you’re ingesting the whole tea leaf, not just the brewed water. One glass of matcha is equivalent to 10 glasses of green tea in terms of nutritional value and antioxidants, and is packed with 20x more antioxidants than blueberries. Matcha also boosts metabolism and burns calories through the use of amino acids while detoxifying and naturally enhancing mood.

Matcha dates back to the Tang Dynasty in China (618-907) when tea leaves were steamed and formed into bricks for storage and travel. Matcha tea was prepared by roasting and pulverizing the tea, and decocting the resulting tea powder in hot water, adding salt. In the Song Dynasty (960–1279), the method of making powdered tea from steam-prepared dried tea leaves, and preparing the beverage by whipping the tea powder and hot water together in a bowl became popular. Preparation and consumption of powdered tea was formed into a ritual by Zen (Chan) Buddhists. The earliest Chan monastic code in existence, entitled Chanyuan qinggui (禪苑清規, Rules of Purity for the Chan Monastery, 1103), describes in detail the etiquette for tea ceremonies.
Today, we’ve included this superfood into three drinks available at our juice bar.

Hot Matcha 12oz $3.49 16oz $3.99 – matcha, agave, steamed milk

Cold Matcha 12oz $3.49 16oz $3.99 – matcha, agave, milk over ice

Matcha Smoothie 12oz $3.49 16oz $3.99 – matcha, yogurt, agave, banana, blended with ice

Just In: Fromage D'Affinois with Truffles!

We just got in three wheels of Fromage  d’Affinois with TRUFFLES! This is what you have been waiting for. The creamyness of the fromager d’affinois mixed with the delicate flavor of black truffles from Perigord, France. This is the perfect combination for success. Creamy,buttery paste is laced with truffles,and it melts on the tongue as the flavor of earthy mushrooms and sweet cream caress the palate.

Found mainly in the roots of oak trees,truffles are a prized food that impart complex flavors. The tradition of adding truffles to cheese goes back centuries. However,not all truffle cheese are created equal. Sometimes the “truffle”flavor in cheeses comes from a truffle oil or extract, but not this one! It’s made with actual truffle shavings giving an incredible texture and amazing aftertaste.

Get A Dinner & Give A Dinner!

We are back at it with Get A Dinner/Give A Dinner!  We had so much fun with giving during Thanksgiving that we’ve decided to continue the fun!  We’re giving away three Holiday dinners (1 whole turkey, three sides, and one dessert)! Except we’re not going to stop at three, we’ve decided to double that. This Holiday Season, from December 3rd through the 19th, when you buy a $2 raffle ticket at our customer service desk, you’ll be entered to win one of those three Holiday dinners! With that win comes an even bigger win: Ellwood’s will donate that same dinner to a family in need, selected by the Feedmore Central Virginia Food Bank! This way when you get a dinner, you give one in return!

All you have to do is visit our customer service desk to purchase your raffle ticket.