Showing Pigs Some Love

Burrito behemoth Chipotle recently highlighted factory-farmed pigs’ plight with an ad during this year’s Grammy Awards. The commercial drew national media attention to an important message: Support local, small-scale, chemical-free farming rather than the heavily mechanized methods used by most major producers. The ad aligns with some of the philosophies the company lives by: Since 2001, Chipotle has sourced 100 percent of its pork from gestation-crate-free producers as part of the company’s “Food With Integrity” campaign.

We’d like to give a round of applause to Chipotle for putting money and energy into raising national awareness with this commercial!