There’s a new breed of plant lovers out there. These aren’t necessarily vegetarians but food lovers that are motivated to have the veggies as the center piece rather than the hunk of meat. The thing is, these consumers aren’t motivated by ethical, environmental, or even health concerns (though those reasons come into play), but by culinary ones. Simply put, the once-meat-obsessed populace is realizing that vegetables actually taste good. Especially when fresh, local, in season, and carefully prepared. Click here to read a great article from New York Magazine about the rise of vegetable focused meals.